REInvest Robotics · Odense, Denmark
We help companies solve robotics and automation challenges, give hardware teams a place to build, and invest alongside the people shaping what comes next.
Choose your path
Robotics & Automation
Access experienced robotics operators to help assess, develop, commercialise or strategically deploy robotics. We have made these decisions ourselves, in our own companies and on other people's boards.
Explore Robotics & Automation Talk to us about your challenge
REInvest RoboHouse
Private office, workshop and hardware facilities in the Odense robotics ecosystem. Move in, plug in and get back to building.
Investments
Explore the portfolio, our operator perspective on the sector, and the opportunity to discuss co-investment with people who work inside the Odense cluster.
Track record
Robotics decisions are expensive to get wrong. These are the reasons companies, founders and investors put one in front of us.
Universal Robots was co-founded by Esben Hallundbæk Østergaard in 2005, long before REInvest Robotics was founded in 2019. MiR was an investment, not a founding. We keep that distinction because the difference matters to anyone deciding whether to trust us.
Robotics & Automation
Whether you are exploring automation, assessing a robotics opportunity, developing a product or trying to commercialise technology you already have, we bring practical experience from the technology, business and market sides of robotics.
Finding the places in a production or service operation where robotics creates real operational and commercial value, and the places where it does not.
An independent read on a robotics concept, technology or opportunity: maturity, hidden integration work, market readiness and the economics underneath.
The hard path from prototype to a product that can be manufactured, certified, shipped, installed and serviced without breaking the company.
Product-market fit, first customer segment, pricing, business model and the route to market: direct, distributors, integrators or robot-as-a-service.
Automation roadmaps, Industry 5.0, human-machine collaboration and what all of it means for the organisation, not just the production line.
Board work, governance, technical and commercial sparring, due diligence and decision support when an important call has to be made.
You do not need to know which of these you need. Describing the problem is enough to start.
Our point of view
Automation built purely to remove labour competes away its own advantage. Everyone can buy the same robots, so everyone reaches the same cost base, and the saving ends up in the customer's pocket rather than the margin.
Our founder Esben Østergaard was an early advocate of Industry 5.0 and its human-centred approach to manufacturing: robots take the dull, dirty and dangerous work, and the people who know the product best get their judgement, creativity and craft back. That is where value gets created rather than merely defended.
It is also the test we apply to our own work. If an automation project only makes a headcount smaller, we will say so.
Portfolio
From underwater inspection to autonomous farming and waste sorting. Most of these companies are neighbours of ours in Denmark, and we hold board positions across several of them.
Universal Robots, co-founded by Esben Østergaard, and MiR, which he backed as an investor, were both acquired by Teradyne.
Landbrugsvej 6, Odense S
REInvest RoboHouse · Odense S
RoboHouse is our own building at Landbrugsvej 6, home to the REInvest team and to robotics and hardware teams who would rather build than administrate.
Private offices with internet and utilities included, meeting rooms you can actually book, a shared lunch scheme, and a workshop, soldering station and epoxy lab down the hall. Around 1,000 m² of offices and another 1,000 m² of factory floor across two buildings, minutes from SDU, Forskerparken and the motorway.
Desk space starts at DKK 2,000 a month, and private offices are priced by size.
Get in touch
Tell us what you are trying to achieve, what is getting in the way, and where you think robotics or automation might fit. One inbox, read by the two of us. Please allow a few days for a reply.